Privacy Policy

1. Who we are and how to contact us

MoneyAtlas is a publishing website focused on global markets, investment strategies, and macroeconomic trends. The data controller responsible for your personal data is MoneyAtlas Media trading as MoneyAtlas, 12 Baker Street, London, W1U 3BH, United Kingdom. You can reach us at [email protected] for general queries or [email protected] for privacy specific questions. Our telephone number is +44 20 7031 9150. We were founded in 2016 and operate independently as an educational publisher. If you contact us, we will use the information you provide only to handle your request and maintain records required by law and good practice.

2. Scope of this policy

This Privacy Policy applies to the MoneyAtlas website available at the pages listed in our site navigation, including the home page, Markets, Investment Strategies, Macro Trends, Research Reports, Contact, Privacy, and Terms. The policy covers data collected through web forms, newsletter signups, cookies, analytics, server logs, emails that you send to us, and any interactions you have with our content or tools. The site is intended for adults and finance professionals seeking educational material. We do not provide personal financial advice. If we make material changes to how we collect or use data, we will update this page and when appropriate notify you by email or by showing a banner on our site.

3. What data we collect

We collect only the information that we need to operate our site, provide content you request, and improve quality. The categories of data we process include:

• Identity and contact details: first name and last name if provided, email address, and phone number if you share it via the contact form or email.
• Communications: messages you send via our forms or email, your preferences, and records of our correspondence.
• Newsletter data: subscription status, time of signup, country or region inferred from IP, and engagement metrics such as opens and clicks where permitted by your email client settings.
• Technical data: IP address, device type, operating system, browser type and version, language, screen resolution, approximate location at city or country level inferred from IP, and referral source.
• Usage data: pages viewed, time on page, scroll depth, links clicked, search terms used on our site, and events that help us understand aggregate behavior.
• Cookies and similar technologies: unique identifiers, consent choices, and pixel tags that help us remember preferences, perform analytics, and measure the effectiveness of our content.

We do not collect special category data such as health information, political opinions, religious beliefs, or data about children to the best of our knowledge. We do not intentionally collect precise geolocation, financial account numbers, or government identifiers.

4. How we collect data

We collect information in several ways. When you complete a form on our site, such as the newsletter subscription form or the contact form, you provide identity and contact details. When you browse our site, cookies and similar technologies capture technical and usage data. Our servers automatically create logs for security, performance, and diagnostics. We use analytics tools such as Google Analytics 4 to understand aggregate engagement and improve content. Where used, we may implement the Meta Pixel to measure content performance and reach; this is only activated if you consent to marketing cookies. We may combine information you provide with analytics data to understand how readers interact with our pages, but we do not build individual profiles for automated decision making.

5. Legal bases for processing

We process personal data only when a legal basis under UK GDPR and EU GDPR applies:

• Consent, Article 6(1)(a): for sending our Weekly Market Brief newsletter, for non essential analytics and marketing cookies, and for email marketing messages. You can withdraw consent at any time using the unsubscribe link in emails or by contacting [email protected].
• Contract, Article 6(1)(b): to provide information you requested, deliver downloadable research, or respond to enquiries submitted via our forms.
• Legitimate interests, Article 6(1)(f): to operate, secure, and improve our site, prevent fraud, maintain server logs, and measure aggregate performance. We balance these interests against your rights and implement privacy safeguards such as IP truncation in analytics where available.
• Legal obligation, Article 6(1)(c): to comply with applicable laws, regulatory requirements, or to respond to lawful requests from authorities.

6. How we use your information

We use the data we collect to deliver and improve MoneyAtlas. Specific purposes include providing the Weekly Market Brief if you subscribe, sending service messages such as confirmations and updates, replying to contact enquiries, producing aggregate statistics about readership, diagnosing technical issues, detecting and preventing abuse, measuring the reach of our content, and remembering your cookie choices. If you contact us about your rights or data, we will verify your identity where reasonable and keep a record of the request and our response.

We do not use your personal data for automated decision making that produces legal or similarly significant effects. We do not sell personal data. We do not buy third party lists. If we plan to use your information for a new purpose that is incompatible with the original purpose, we will request your consent or explain the legal basis and your choices before proceeding.

7. Data retention

We keep information only for as long as necessary to fulfil the purposes described above or as required by law. Specific retention periods are:

• Form submissions and correspondence: 2 years from the date of our last interaction, unless legal requirements justify longer retention.
• Newsletter subscription records: retained until you unsubscribe, plus 30 days to apply suppression and audit preferences.
• Analytics data: stored in Google Analytics 4 for 14 months.
• Server logs: typically 90 days, with security related events kept for up to 12 months.
• Cookie consent records: 12 months from the date of your selection.

When the retention period expires we delete or irreversibly anonymize the data. If deletion is not feasible in backups, we isolate data from further processing until backup rotation completes.

8. Sharing your data

We share personal data with service providers who act as processors on our behalf. They may only process your data according to our instructions and must protect it appropriately. Categories of recipients include:

• Hosting and infrastructure providers that store our website and server logs.
• Content delivery networks that serve static assets efficiently.
• Email service providers that send newsletters and transactional messages.
• Analytics providers such as Google Analytics 4 that help us understand aggregate usage.
• Marketing measurement tools such as Meta Pixel, activated only with your consent.
• Professional advisers such as legal or accounting firms when necessary.
• Authorities or courts when required by law or to protect our rights or the rights of others.

We do not sell your personal data. We do not permit our processors to use your information for their own independent purposes. Where feasible we use privacy enhancing settings such as IP masking in analytics.

9. International data transfers

Our service providers may process data in the United Kingdom, the European Economic Area, and other countries. When data is transferred outside the UK or EEA and the destination does not have an adequacy decision, we rely on appropriate safeguards such as the European Commission Standard Contractual Clauses with the UK International Data Transfer Addendum or similar contractual protections. We also assess the transfer risks and implement technical and organizational measures like encryption in transit and access controls. You may request a copy of the relevant transfer safeguards by contacting [email protected].

10. Your rights

Under UK GDPR and, where applicable, EU GDPR, you have important rights over your personal data. These include the right to:

• Access your data and receive a copy.
• Rectify inaccurate or incomplete data.
• Erase data where it is no longer needed or you withdraw consent and no other legal basis applies.
• Restrict processing in certain circumstances.
• Object to processing based on legitimate interests, including profiling for those interests.
• Data portability for information you provided to us where processing is based on consent or contract and carried out by automated means.
• Withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

To exercise your rights, email [email protected] or use the form on our Contact page and include your name, the right you wish to exercise, and enough information for us to verify your identity. We will respond within one month of receipt and will let you know if we need more time due to complexity. You also have the right to lodge a complaint with the Information Commissioner’s Office in the United Kingdom. We encourage you to contact us first so we can try to resolve your concern promptly.

11. Cookies and similar technologies

Cookies are small text files stored on your device. We use them to run our site, remember preferences, perform analytics, and measure the reach of our content. When you first visit, our cookie banner lets you accept or reject non essential cookies. Your choice is stored for 12 months and you can change it by clearing cookies in your browser or contacting us. We categorize cookies as follows:

• Strictly necessary: required for basic site functionality and security. Typical duration is a session or up to 7 days.
• Preferences: remember your choices such as cookie consent. Typical duration is up to 12 months.
• Analytics: help us understand aggregate engagement. Google Analytics 4 retention is 14 months. These are set only with consent.
• Marketing and measurement: pixels or tags that help measure content performance and reach. Typical duration is up to 90 days and only set with consent.

You can manage cookies through our banner and in your browser settings. Most browsers allow you to block or delete cookies. If you reject analytics or marketing cookies, the site will still function but some measurements may not occur. For more information about our use of analytics and pixels, see the sections above covering collection methods and legal bases.

12. Security

We take appropriate technical and organizational measures to protect your data, including encryption in transit using HTTPS, access controls restricted to staff who need it, periodic review of processors, and secure configuration of our hosting environment. No system can be guaranteed to be perfectly secure. If we discover a breach that is likely to result in a risk to your rights and freedoms, we will assess the impact and notify you and the relevant authority when required by law. You can help by using up to date browsers and reporting suspicious emails that pretend to be from MoneyAtlas.

13. Children’s privacy

Our site is not directed at children under 16 years of age and we do not knowingly collect personal data from minors. If you are a parent or guardian and believe your child has provided us with personal information, contact [email protected] and we will promptly delete it. If we become aware that we have collected information from a minor without appropriate consent, we will take steps to remove that information from our systems.

14. Third party links

Our site may link to external websites or embedded tools that we do not control. This Privacy Policy does not apply to those third party services. We recommend reviewing the privacy information presented by each external site before providing personal data. We are not responsible for the content, security, or privacy practices of external sites.

15. Email marketing and unsubscribing

If you opt in to the Weekly Market Brief, we will send you emails that include market themes, charts, and policy updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting [email protected]. We maintain a suppression list to ensure we do not email you after you unsubscribe. We also record the time of your consent for audit purposes. We do not use bought lists or add you to marketing without your permission.

16. International visitors

We are based in the United Kingdom and our primary audience is global. If you access our site from outside the UK, you consent to the processing and transfer of your information in accordance with this policy. We apply the safeguards described in the International data transfers section to protect your information when processors are located in other countries. Your local laws may grant additional rights. We will honor those rights where required and will respond to requests within the applicable timelines.

17. How to make a complaint

We hope to resolve any privacy concern. You can contact us at [email protected] or write to MoneyAtlas Media, 12 Baker Street, London, W1U 3BH, United Kingdom. If you are not satisfied, you can lodge a complaint with the Information Commissioner’s Office, the UK supervisory authority. Details on how to raise a concern are available on the ICO website or by telephone. If you live in the EEA, you may also contact your local data protection authority.

18. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we post changes, we will revise the date at the top of this page. If updates materially affect how we process your data, we will notify you via email if we have your address or display a clear notice on our site. We encourage you to review this page periodically to stay informed.